VALUE: $750+

Make the most of your retail business by learning visual merchandising essentials.

Build a strong foundation through this VM Starter Kit.

Equip your operations with toolkits to successfully & smoothly manage your retail business.

An email-based training series with video presentations, guides, toolkits, and easy-to-use VM strategies — made for small and independent retailers.

This 8-week series will walk you through the foundational elements of Visual Merchandising (VM) — not just how to make your store look good, but how to use your visual presentation as a strategic business tool that drives sales, enhances customer experience, and creates a store you’re proud of.

Whether you’re brand new to VM or looking for a refresher for your team, this self-paced program gives you both the “why” and the “how” — with tools you can put into practice right away.

📬 What You’ll Receive:

Every week for 8 weeks, you’ll get:

✔️ A quick intro video to set the focus
✔️ A main video presentation or downloadable tool
✔️ Clear guidance you can apply to your own store
✔️ A weekly focus — from planning to display to maintenance
✔️ A bonus offer in Week 8 (free 1:1 consult, $100 value)

🗓️ Topics Covered Week by Week:

1. What is VM? — Understanding visual merchandising as a strategy and its full scope

2. Space Planning — How to lay out your store with purpose for maximum optimization

3. How to Merchandise — Overarching principles and the recommended processes that apply to any product mix

4. Designing Displays — Layering, grouping, and general principles for effective - not just pretty - displays

5. Strategizing with Data — Know what’s working and what needs adjusting to maximize strategy and effectiveness

6. Maintenance & Standards — Handy tools and checklists for ongoing auditing and standard maintenance

7. The 30-Day VM Challenge — Build better habits, one digestible task at a time

8. BONUS: Free Consult Offer — A 30-minute 1:1 consultation ($100 value) *Valid one year from the original order date.

🛒 Who It’s For:

• Independent retailers and small shop owners

• New or growing retail teams

• Businesses with limited time or budget for in-person training

• Anyone looking to maximize the potential of their retail space through visual merchandising expertise and skillsets

💡 Bonus:

In Week 8, you’ll receive a free 30-minute consultation — valued at $100 — to discuss your progress, get feedback, or put the tools into practice with personalized support. You’ll also have the option to apply this as a credit toward a deeper service.

✅ Format:

• Self-paced

• Delivered by email (1 email/week)

• Includes videos, PDFs, spreadsheets, and guided tools

• No expiry on the content — yours to keep and refer back to